It’s amazing how different audiences can see different things in a movie. Disney has manufactured the perfect recipe for multi-level story telling: The Lion King, The Little Mermaid, Finding Nemo. If you ask a 5 year old what the stories are about, and if you ask a 35 year old what the stories are about, you will get two vastly different answers. I watched Mary Poppins (The original) over the weekend, and I think I related to it more now than when I was a kid.
If you want the 5 year olds description:
“It’s about a magical nanny.”
If you want the 35 year olds description:
“It’s about the dichotomy between your inner child and the values society impresses upon what you are supposed to be.”
Humans are story tellers, its how we pass on information, it’s how we express complex concepts, its how we rationalize things that have happened.
I think the best entrepreneurs are incredible story tellers. They are able to evoke the 35 year olds curiosity while using words that a 5 year old could comprehend. Simple stories can be passed on to more people. If you can keep it easy and interesting, it will be a viral story. Virality is just an individual wanting to re-tell a story they heard to 1 additional person.
Keep the story of your startup simple, not because I need to remember it, but because I want to be able to re-tell the story to another person.