A one-liner is the phrase you repeat in one line about the benefit and value proposition of the startup you are building. A one-liner is the most important message to nail when building a startup. Founders have trouble pinning themselves to one message, one line, one concept when the whole world needs to be solved for, but the best founders figure out how to nail this.
The One-Liner
A one-liner is the phrase you repeat in one line about the benefit and value proposition of the startup you are building. A one-liner is the most important message to nail when building a startup. Founders have trouble pinning themselves to one message, one line, one concept when the whole world needs to be solved for, but the best founders figure out how to nail this.