A one-liner is the phrase you repeat in one line about the benefit and value proposition of the startup you are building. A one-liner is the most important message to nail when building a startup. Founders have trouble pinning themselves to one message, one line, one concept when the whole world needs to be solved for, but the best founders figure out how to nail this.
That's a good filter to use when creating your one-liner 😃 -- "if you are lucky, your mom might actually be able to accurately tell friends what you do"
The One-Liner
That's a good filter to use when creating your one-liner 😃 -- "if you are lucky, your mom might actually be able to accurately tell friends what you do"